McCann Singapore and MRM//McCann unite nether McCann Worldgroup umbrella

September 13 2016, xi:xviii am | | No Comments

Charles Cadell McCann_2016.jpgMcCann Worldgroup Singapore has undergone a restructure and today unveiled a new fully-integrated agency arrangement uniting the capabilities of McCann and MRM//McCann.

Nick Handel, who has been managing managing director of MRM//McCann Singapore, now also becomes CEO of McCann in the new integrated operation, heading an expanded leadership team. Rob Doswell, who has held the twin roles of McCann Singapore CEO and regional managing director of Arts and crafts, McCann Worldgroup's global production and adaptation unit, will now focus exclusively on Arts and crafts'due south expanding APAC business.

Charles Cadell (pictured), President, McCann Worldgroup APAC, said: "The unification of MRM//McCann's all-time-in-market place capability with McCann'south pedigree and continuing all nether Nick's leadership volition add significant latitude and depth to our customer needs in Singapore and the region. Meanwhile, Rob will lead all Craft initiatives across Asia to continue to drive its stiff growth and operating performance."

The changes volition come into effect Oct 1st.

"Back in 2015, we fix ourselves the objective of beingness the leading creatively-driven, integrated marketing communications company in Singapore," said Handel. "In today's increasingly complex, applied science-oriented, and data-driven marketing environs, McCann Worldgroup believes that success lies in investing further in specialised resources, specially in technology and data-driven marketing. To that terminate, our vision was to drive improved collaboration between the disciplines, but without jeopardising the integrity of our specialist McCann Worldgroup agencies – MRM//McCann, McCann Wellness, CRAFT and McCann."

McCann Worldgroup logo.jpgThe new McCann-MRM//McCann Singapore team, headed by Handel, will include both current and new employees. Creative volition be jointly led by Dante Abelarde, Creative Manager, MRM//McCann, and Peter Hibberd, Artistic Managing director, McCann Singapore. Brendon Chase becomes Director of Strategy, MRM//McCann and McCann, with Matteo Peirce, previously at Infiniti, joins as Strategy Director. Michelle Tsui, previously at Saatchi & Saatchi China, joins equally CFO. Michelle Wong joins as Business organisation Director, previously having worked at Water's Edge and Dentsu.

Doswell's concentration on Arts and crafts comes equally the unit of measurement is experiencing strong business organization growth across the region, also every bit globally, with an expanding portfolio of clients. He said, "Equally clients look for further efficiencies and seek simplified ways to drive consequent messaging beyond markets and channels, the Craft business concern model, with total production capabilities, becomes more and more of import. I am looking forward to taking Arts and crafts APAC to the adjacent level."